Let’s face it, it’s a lot easier to be a man than a woman. Although men die four years earlier than women, they get to live without the extra burdens of menstrual cramps, lower pay, the pain of childbirth, heightened threat of violence, and, on the benign but annoying side, the feeling of a bra strap digging into their backs.
But now, the CEO of a bra company is making the men who work for him experience what it’s like to wear a bra and have large breasts so they can understand what many women go through every day.
Onedayayear,PrimaDonnaCEOIgnaceVanDoorselaeremakeshismaleemployeeswearsimulatedE-cup-sizedbreastsforanentireworkday.“ThereisonlyonewayforamantorealizewhatanE-cupfeelslike,andthatishavinganE-cup,”VanDoorselaeresays.
InordertosimulatethefeelingofcarryingaroundE-cup-sizedbreasts,themenwearweightshungaroundtheirnecks.“Let’sbehonest,anE-Cupcanweighupto1or1.5kilograms(2.2to3.5lbs)perbreast,”VanDoorselaeresays.“Thisisalot.Ithurtsyourneck.Ithurtsyourback.Imagineyouarethatwoman.Carrythosebreastsforanentireday.That’swhyyou
