The first time I heard of “the ick” came from watching the hit Netflix show Nobody Wants This. In the show, Kristen Bell’s character suddenly develops the ick for Adam Brody’s character (whom she’s dating) after a series of relatively minor faux pas as he’s trying to impress her parents. He wears a cheesy sports coat and makes one-too-many corny jokes, to be precise. She suddenly finds herself repulsed by him, and insists that no one has “ever come back from the ick.”
Adam Brody’s character eventually wins her back over with an impressive display of emotional maturity, but it was a fascinating sequence nonetheless. It brought the term to the attention of a lot of viewers and catapulted it even higher into the zeitgeist.
A new study in the journal Personality and Individual Differences aims to shed light on this phenomenon, and the people who experience it.
The Ick even made it to Jeopardy
Giphy
