Years after first engineering it, Patagonia’s approach to the “family-friendly workplace” is on a whole new level that still deserves our attention – and praise. Unfortunately, parents all over the U.S. are struggling with burnout, high costs, unreliable childcare, poor paid leave, and more — in short, they’re hanging on by a thread. But it’s extremely reassuring to know that there are still some companies that value parents in the workplace and are fighting hard to keep them happy.
The outdoor clothing and gear company has made a name for itself by putting its money where its mouth is. From creating backpacks out of 100% recycled materials to donating their $10 million tax cut to fight climate change to refusing to sell to clients who harm the environment, Patagonia leads by example. It’s made them not only an admired brand when it comes to values and integrity, but a beloved one with its own customers, who are fiercely loyal.
That dedication to principle is clear in its policies for parents who work for them, as evidenced by a 2019 viral post from Holly Morisette, a recruiter at Patagonia.
