A pasta brand having a Spotify account is unexpected to begin with, but a pasta brand creating Spotify playlists specifically to help people cook their noodles perfectly al dente is exactly the kind of unexpected the world needs more of.
Barilla, the famous Italian pasta brand, is cleverly using Spotify as a kitchen timer for its various styles of pasta. Say you’re planning on cooking up some penne pasta tonight. All you have to do is boil some water, pour the pasta in, turn on Barilla’s “Pleasant Melancholy Penne” playlist, and dance around your kitchen (or make your sauce or whatever) until the music stops. Then you know it’s time to drain and serve.
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The playlists are pasta shape specific. For instance, Mixtape Spaghetti is exactly 9 minutes long for perfectly cooked spaghetti noodles while Boom Bap Fusilli is 11 minutes because those little corkscrews take a bit longer to cook. Look at those playlist names. Timeless Emotion Fusilli? Moody Day Linguine? Someone in Barilla’s marketing department has been having some fun.
