Newman’s Own Follows Saturday Night Live Joke With Charity Food Truck

Newman’s Own was mildly the brunt of a joke on this weekend’s Saturday Night Live. But the charity-oriented company has never joked about hunger in America, and tomorrow kicks off a “Pay What You Want” Food Truck tour with 100% of proceeds going to Newman’s Own Foundation.

Through October, the food truck will travel the eastern seaboard and southern U.S., offering pizzas, salads, cookies, drinks and even dog treats – all Newman’s Own products and all in support of a good cause. As the name implies, customers can choose their price for their meal.