YES Foundation Takes the Bad with the Good in Charity Film
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From global health pioneers to environmental activists and kindness crusaders, the media often feels full of saintly individuals making a real difference to the world – which can leave mere mortals wondering why they should even bother to try. But not being a paragon of perfection shouldn’t stop people from trying to do good – as a relatable new campaign for the YES Foundation reminds us.
CreatedbyindependentagencyDUDE,incollaborationwithPapayaFilms,toraisetheprofileoftheYESFoundation–aPolishorganisationbackedbyinclusivejewellerybrandYES,whichsupportsandempowerswomenincommunitiesacrossPolandthroughfundinglocalinitiatives–‘GoodPeople’isinspiredbyacommonmisconceptionholdingpeoplebackfromenactingchange:impostersyndrome,akatheassumptionthatifthey’renotperfectthemselves,they’renottherightpersonforthejob.
Thecampaignaimstoeradicatethisimpostersyndrome–whichisespeciallyprevalentinthevolunteeringspace–andencouragemoremeaningfulandimpactfulapplicationstotheFou
