A Quarter of Consumers Would Choose a Brand That Supports Charitable Giving

Charity-driven brand choices are influencing consumer decisions more than ever. According to a new report by Ecommpay, “Sustainability & Social Impact in Ecommerce: Consumer Trends in Charitable Giving and Environmental Expectations.”  one in four consumers are more likely to choose brands that support charitable causes. This signals a growing trend where social values directly impact purchasing behaviour.

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